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Tom is taking lithium for bipolar disorder. He should be taught to:
Differentiable
Having distinguishing characteristics that allow a product, service, or brand to stand out from its competitors.
Accessible
The quality of being easily reached, entered, used, or understood by people, including those with disabilities.
Repositioning
The act of reestablishing a product’s position in response to changes in the marketplace.
Target Market
A specific group of potential customers at which a company aims its products or services.
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