Examlex
Explain the difference between cyclical and structural deficit.
Geodemographic
The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.
Psychographic
Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.
Occasion Segmentation
A type of behavioral segmentation based on when a product or service is purchased or consumed.
Psychographic Segmentation
The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.
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