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Idiosyncratic risk is the
Loyalty
The quality of being faithful in one's support of a particular brand, product, or service, often resulting in repeat purchases or continued engagement.
Salient Attributes
Key features or characteristics of a product or service that are most important to the consumer and influence their purchasing decision.
Symbols
Objects, characters, figures, or colors used to represent abstract concepts, ideas, or phenomena.
Segmentation Process
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior, who might require separate products or marketing strategies.
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