Defenders of the Use of Brand Names Argue That Brand

question 39

Multiple Choice

Defenders of the use of brand names argue that brand names

• A) All of these answers
• B) Are useful even in socialist economies such as the former Soviet Union.
• C) Provide information about the quality of the product.
• D) Give firms incentive to maintain high quality.

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Definitions:

Core Competencies

Fundamental strengths or unique advantages that a company or individual possesses, central to its success and competitiveness.

World-Class Capabilities

Exceptional skills, methods, and processes that enable an organization to perform at the highest international standards.

Outsourcing Concerns

Issues or considerations related to the practice of transferring business processes or services to external providers, including quality, security, and dependency risks.

Supplier's Risks

Potential challenges or threats that suppliers face, including financial instability, production issues, or market demand changes.