This Table Refers to Five Possible Buyers' Willingness to Pay

question 11

Multiple Choice

This table refers to five possible buyers' willingness to pay for a take-away meal. ?

$\begin{array}{|l|l|}\hline \text { Buyer } & \begin{array}{l}\text { Willingness To } \\\text { Pay }\end{array} \\\hline \text { David } & € 8.50 \\\hline \text { Laura } & € 7.00 \\\hline \text { Megan } & € 5.50 \\\hline \text { Mallory } & € 4.00 \\\hline \text { Audrey } & € 3.50 \\\hline\end{array}$
?
Refer to the table above. Which of the following is not true?
?

• A) At a price of €9.00, no buyer is willing to purchase take-away meal.
• B) At a price of €5.50, Megan is indifferent between buying a case of take-away meal and not buying one.
• C) At a price of €4.00, total consumer surplus in the market will be €9.00.
• D) All of the above are correct.

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Definitions:

Emotional Appeals

Persuasive tactics that aim to elicit an emotional response from the audience to sway their opinions or actions.

Attitude-Behavior Link

The relationship between one's attitudes (feelings and beliefs) and one's actions, where attitudes are predictors of behavior under certain conditions.

Implicit Attitudes

Unconscious beliefs or feelings towards people, objects, or concepts, which can influence behavior and decision-making.

Directly Relevant Attitudes

Attitudes that are specifically related to and directly influence an individual's thoughts, feelings, and behaviour in a specific context.