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Why Are Many Purchase Decisions Irrational

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Why are many purchase decisions irrational?


Definitions:

Point Estimate

A single value that serves as an estimate of a population parameter, derived from sample data.

Population Proportion

The fraction of individuals in a population who have a particular characteristic.

Confidence Intervals

A range of values, derived from sample data, that is likely to contain the value of an unknown population parameter, with a certain degree of confidence.

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