Why Are Many Purchase Decisions Irrational

question 22

Essay

Why are many purchase decisions irrational?

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Definitions:

Working Backward

A problem-solving technique that identifies the final goal and the steps, in reverse order, that are necessary to reach the goal.

Sub-goals

Sub-goals are smaller tasks or objectives set as steps towards achieving a more significant goal, helping to organize and focus efforts.

Thinking

A cognitive process used to transform or manipulate information that may be either focused (i.e., solving problems with clear goals) or unfocused (i.e., invoking loosely related ideas without a clear purpose).

Information Given

The data or facts provided or available in a specific context or situation.