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Chapter 9 discusses three techniques for dividing long paragraphs. One is to make the topic sentence a separate paragraph and split the supporting information into separate paragraphs. What are the other two techniques?
Hierarchy of Effects
A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.
First Stage
The initial phase of a process or series of events, often characterized by early development or the introduction of something new.
Interest
The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.
Awareness
The level of consumer recognition and knowledge of a product, brand, or issue.
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