A Testimonial Can Be an Effective Persuasive Element

question 20

True/False

A testimonial can be an effective persuasive element.

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Definitions:

Representativeness Heuristic

The representativeness heuristic is a cognitive bias in which an individual categorizes a situation based on how similar the aspects are to the prototypes the person holds in their mind.

Cognitive Map

An internal representation of the spatial relationships between objects or locations in an individual's environment.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.

Illusory Correlations

The cognitive bias of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists.