Chapter 8 Discusses Four Broad Goals of an Audience

question 35

Multiple Choice

Chapter 8 discusses four broad goals of an audience. One is security. Which is NOT one of the other three goals?

• A) fair-mindedness
• B) recognition
• C) growth
• D) connectedness

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Definitions:

Social Media Engagement

The measure of how effectively a brand or individual interacts with its audience through social media platforms, including likes, shares, comments, and overall active participation.

Television Personality

An individual who has gained public recognition and popularity through appearances on television shows, often influencing public opinion or trends.

Information Effect

The impact that newly acquired information has on an individual's understanding, attitudes, or behavior.

Social Media Engagement

Social media engagement measures the public shares, likes, and comments for an online business's social media efforts.