Examlex
The general-to-specific pattern is effective for helping readers understand a subject before you give them the details.
Downsizing
The practice of reducing a company's size through layoffs, closures, or the elimination of certain products or services, often to cut costs.
Deceptive Practice
Activities or practices by businesses that are misleading or dishonest, which can mislead consumers and are often illegal.
Distinguish
To recognize or point out the differences between two or more items, making clear the unique aspects of each.
Branding
The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.
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