Why Did Microsoft Have Trouble Promoting Its Search Engine in China

question 34

Short Answer

Why did Microsoft have trouble promoting its search engine in China?

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Definitions:

Role Construct Repertory

A psychological tool or test that helps to reveal how a person construes or interprets the significant people in their life, based on the theory of personal constructs.

Main Contribution

Denotes the primary or most significant input or impact made by an individual, idea, or invention in any field or area.

Assessment

The process of evaluating or estimating the nature, ability, or quality of someone or something, often used in educational, psychological, or organizational settings.

REP Test

Role Construct Repertory Test; a psychological test for assessing an individual's personal construct system, used to understand how one perceives and evaluates their world.