According to Chapter 5, for What Primary Purposes Do Private

question 25

Short Answer

According to Chapter 5, for what primary purposes do private companies use social-media data?

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Definitions:

Stereotyping

The act of making oversimplified or generalized beliefs about a group of people or things.

Pluralism

A condition or system in which two or more states, groups, principles, sources of authority, etc., coexist.

High-context

A communication style where much of the information is understood through context, non-verbal cues, and between-the-lines reading, rather than explicit words.

Generation Z

Refers to the demographic cohort following Millennials, typically born between the mid-1990s to early 2010s, known for their familiarity with the Internet and digital technologies.