Chapter 2 Lists Four Ways You Can Help Protect Your

question 4

Multiple Choice

Chapter 2 lists four ways you can help protect your client's or your employer's trademark. One is to use the trademark symbol. Which one of the following methods is also listed in the chapter?

• A) Distinguish trademarks from other material, perhaps by setting the trademark in a different typeface or by using boldface type for emphasis.
• B) Use the trademarked item in various grammatical forms, including as an adjective (Xerox® copiers), a noun (Xeroxes®), and a verb (Xerox® 500 copies).
• C) Use the plural form (Xeroxes®) or the possessive form (Xerox's® quality) of the term whenever possible.
• D) Include a prominent warning about the civil and criminal penalties for infringing on the protections afforded by trademark law, similar to the FBI warning about copyright that appears at the beginning of rental movies.

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Definitions:

Functional Experience

Pertains to practical expertise or skills gained in specific areas of work or industry, contributing to one's professional competence.

Viewing Tendencies

Patterns or habits in the way individuals consume visual content or information.

Textual Elements

Components such as words, sentences, paragraphs, and punctuation used in written communication to convey messages.

Visual Elements

Components of design or visual art used to convey messages or produce an aesthetic impact, such as color, shape, and line.