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You are writing a recommendation report on which vendor of audiovisual services to hire for your company's annual conference. The three vendors you considered are Adams, MicMasters, and Zenith. You concluded that Zenith was by far the best option, followed by Adams and then MicMasters, both of which were barely satisfactory. However, you have just learned that the top two managers at Zenith, with whom you met, have left the company. The personal service provided by these managers was a big factor in your positive assessment of the company. What recommendation should you make now?
Panel Study
A longitudinal study where the same individuals or units are surveyed or measured over multiple time points.
Transversal
A cross-sectional survey or examination of a population at a single point in time to collect data on its status or condition.
Survey Questions
Questions designed to gather information from respondents in a structured format for research or analysis.
Double-Barreled
Pertains to questions or statements that address more than one issue, yet allow only for a single response, leading to confusion and unreliable data.
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