Which of These Is a Limitation of a Decision Matrix

question 31

Multiple Choice

Which of these is a limitation of a decision matrix?

• A) It is less effective with decision criteria that are primarily qualitative and not quantitative.
• B) It is less effective with decision criteria that are primarily quantitative and not qualitative.
• C) Some readers may resist the bottom-line presentation of scores.
• D) None of the responses are correct.

Apply concepts of cross-elasticity to understand product substitutability.

Distinguish between different methods of market definition (demand-side vs. supply-side).

Explain the importance of considering substitute products in market analysis.

Understand the consequences of defining a market too narrowly.