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The air-conditioning system of Marcus Department Store has not been adequately cooling the store's first-floor office pod. At this point, the problem is not serious because three large shade trees overhang this portion of the building and ceiling fans provide air circulation. Although slumping sales prohibit any large expenditures at this time, the store's owner still wants to determine the reasons for the cooling failure. Consequently, his staff should conduct a study that will result in which of the following?
Luxury Fashions
High-end, often designer-made, clothing and accessories that symbolize status and wealth.
E-Commerce
The buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
The Internet
A vast global network of connected computers and servers that facilitate the exchange of data, communication, and access to information.
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, quality, and satisfaction it delivers.
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