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According to Chapter 17, which two of the following organizational patterns are frequently used in progress reports?
Identifying Market Opportunity
Identifying market opportunity involves analyzing market trends, needs, and gaps to find untapped areas where a new product or service could be successfully introduced.
Market Opportunity
The potential for a company to increase sales and achieve a sustainable competitive advantage by identifying and serving new markets or segments.
Customer Demand
refers to the desire and willingness of consumers to purchase goods or services at a particular price.
End User Profile
A detailed description of the final consumer for whom a product or service is intended, focusing on their needs, behaviors, and preferences.
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