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To be persuasive, proposal writers must demonstrate that they understand the context-readers' needs. According to Chapter 16, what other two things must they demonstrate?
Social Roles
The expected behaviors, duties, and responsibilities assigned to individuals based on their position in society.
Illnesses
Conditions that affect the health and well-being of individuals, often causing symptoms or suffering that require medical attention or care.
Sick Role
A sociological concept describing the expectations of an individual who is ill and the societal expectations for how that person should behave.
Functionalism
A theoretical perspective that views society as a complex system whose parts work together to promote solidarity and stability.
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