Chapter 15 Lists Five Guidelines for Building the Foundation of Your

question 19

Short Answer

Chapter 15 lists five guidelines for building the foundation of your professional brand. One is to research what others have done. Name two other guidelines.

---

Definitions:

Requesting Action

The act of asking someone to perform a specific task or duty.

Rebate

A partial refund following the purchase of a product, often used as a purchase incentive.

Discount

A reduction applied to the usual cost of goods or services, typically to encourage purchasing.

Research Evidence

Information and findings gathered through systematic investigation, used to support or refute an argument, hypothesis, or theory.