Chapter 14 Offers Ten Suggestions for Representing Your Organization on a Microblog

question 34

Short Answer

Chapter 14 offers ten suggestions for representing your organization on a microblog. Two are to decide on your audience and purpose and to learn the technology. What are three other suggestions?

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Definitions:

Planning

A phase of the management process whereby objectives are outlined and courses of action determined.

Controlling

A phase in the management process that consists of monitoring the operating results of implemented plans and comparing the actual results with the expected results.

Goal Conflict

A situation where different parties have objectives that are at odds with one another, leading to tension or disagreement.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period of time to help manage a company's liquidity and ensure it has enough cash to meet its obligations.