Which of the Following Is an Example of a Cognitive

question 28

Multiple Choice

Which of the following is an example of a cognitive walk-through?

• A) An evaluator is asked to carry out a set of tasks using a document or website.
• B) A test participant is asked to think aloud while using a document or website.
• C) A test participant is interviewed after a usability test and asked to describe what he or she was thinking during the test.
• D) A test participant fills out a post-test questionnaire.

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Definitions:

Observational Research

A method of data collection in which the researcher observes and records behaviors or phenomena in their natural setting without manipulation or intervention.

Buyers' Decisions

The choices consumers make when selecting products or services, influenced by various factors such as price, quality, and branding.

Verbatims

Direct quotes or exact words from customers or users that provide insight into their thoughts, feelings, or experiences with a product or service.

Social Media Monitoring

The process of tracking and examining social media messages and metrics to gather insights, manage responses, or identify trends related to specific topics or brands.