Chapter 12 Offers Six Guidelines for Using Color in Graphics

question 14

Short Answer

Chapter 12 offers six guidelines for using color in graphics. One is to use contrast effectively. Name two other guidelines mentioned in the chapter.

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Definitions:

Question Marks

Products or business units characterized by low market share within high-growth markets, requiring strategic decisions about investment or divestment.

Dogs

In a business context, refers to products or business units that have low market share in a mature industry, typically generating low returns.

Low Market Shares

A situation in which a company or product holds a small percentage of the total sales in its relevant market.

Low-Growth Markets

Markets characterized by minimal increases in consumer demand or market size over time.