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Chapter 12 discusses five characteristics that make a graphic clear and understandable. One characteristic is that the graphic meets readers' format expectations.
Resale Message
A message or advertisement promoting the sale of second-hand goods or previously owned items.
Positive Message
A communication that conveys good news, optimism, or encouragement.
Purchase Selection
The process of choosing a product or service to buy, often involving comparison of options, consideration of quality, and evaluation of price.
Routine Message
Standardized communications that convey regular, everyday information within or outside an organization.
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