What Is the Difference Between a Schema and a Script

question 42

Multiple Choice

What is the difference between a schema and a script?

• A) A script is more likely to lead to false memories than a schema is.
• B) A schema follows a specific order, while a script is a general framework.
• C) A script follows a specific order, while a schema is a general framework.
• D) A schema is more likely to lead to false memories than a script is.

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Definitions:

Signature Story

A unique, compelling narrative that embodies the essence of the brand and connects emotionally with consumers.

Long-Term Vision

Long-term vision refers to the strategic planning and foresight that guide an organization's goals and strategies over an extended period.

Narrative Transportation

The phenomenon whereby an individual becomes engrossed in a story, leading to changes in attitudes or behavior that align with the narrative.

Brand's Story

The narrative a brand creates to communicate its values, history, and purpose, helping to build emotional connections with consumers.