The Concept of Attention Capture Explains That ______

question 22

Multiple Choice

The concept of attention capture explains that ______.

• A) most people have nearly limitless attention if they are truly interested in the task
• B) human attention varies so much that it is impossible to generalize about it
• C) we automatically notice an object, sound, or scent that differs from the rest
• D) we are attracted to those who try to capture our attention

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Definitions:

Administrative Processing

Procedures and activities related to the management and execution of office tasks and functions.

NPV Method

A capital budgeting technique that calculates the difference between the present value of cash inflows and outflows over a period of time to assess the profitability of an investment.

Reinvested

Refers to the practice of using profits or dividends earned from an investment to purchase additional shares or units, thus compounding the investment's growth.

Cost of Capital

The minimum rate of return a company must earn on its investments to maintain its market value and attract funds.