If You Look at an Image That Is Mostly Gray

question 46

Multiple Choice

If you look at an image that is mostly gray, and a yellow star within that image is very noticeable to you, then your reaction is most likely an example of ______.

• A) automatic processing
• B) controlled processing
• C) a Stroop test
• D) Kahneman processing

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Definitions:

Utility Function

A mathematical representation of a consumer's preference ranking for bundles of goods or services measured in terms of utility.

Consumer's Surplus

The disparity between the amount customers are prepared to spend on a product or service and the actual price they pay.

Earplugs

A device inserted in the ear canal to protect the ears from loud noises, water, or foreign bodies.

Utility Function

A mathematical representation of a consumer's preference orderings over a set of goods and services.