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The Researcher Can Bias the Scales by Either Biasing the Wording

question 88

True/False

The researcher can bias the scales by either biasing the wording of the statements (Likert type scales),the scale descriptors,or other aspects of the scale.

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Definitions:

Competitors' Actions

involves analyzing and responding to the strategies, movements, and decisions made by rival businesses in the marketplace.

Customers' Preferences

The tastes, likes, or desires of consumers that influence their purchasing decisions.

External Force

Factors or influences originating outside an organization that necessitate change or adaptation by the organization.

Organizational Restructuring

The process of changing the structure or organization of a company to increase efficiency, effectiveness, or to adjust to new objectives.

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