The Scale Descriptors "Very Bad," "Bad," "Neither Bad nor Good

question 86

Multiple Choice

The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct (Table 9.3 in the text) .

• A)attitude
• B)satisfaction
• C)purchase frequency
• D)purchase intent

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Definitions:

Life Chances

The opportunities each individual has to improve their quality of life, often influenced by socioeconomic status.

Status

The relative position or rank of an individual within a social system, determined by socio-economic conditions, occupation, education, and other factors.

Wealth And Status

Indicators of social position and economic capital, often signifying the amount of resources and prestige an individual or group possesses.

Model Minority

A demographic group (whether based on ethnicity, race or nationality) perceived to achieve a higher degree of socioeconomic success than the population average, thus serving as a benchmark for others.