A Scale Designed to Measure Store Image Would Be Considered

question 24

Multiple Choice

A scale designed to measure store image would be considered inadequate if it omitted any of the major dimensions (quality,variety,assortment of merchandise,etc. ) .This inadequacy would be reflected in the ________ of the scale.

• A)construct validity
• B)content validity
• C)criterion validity
• D)internal consistency validity

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Definitions:

Stereotypical

Referring to fixed, oversimplified, and generalized ideas or images held about particular groups or things.

Media Images

Visual content disseminated through various forms of media, influencing public perception and behavior.

Socially Constructed Roles

The roles and behaviors expected by society that are assigned to individuals based on their perceived gender or social position.

Gender

A social construct related to societal roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.