A Scale Designed to Measure Store Image Would Be Considered

question 24

Multiple Choice

A scale designed to measure store image would be considered inadequate if it omitted any of the major dimensions (quality,variety,assortment of merchandise,etc. ) .This inadequacy would be reflected in the ________ of the scale.

• A)construct validity
• B)content validity
• C)criterion validity
• D)internal consistency validity

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Definitions:

Indifference Curves

Indifference curves are graphical representations in microeconomics that indicate different combinations of two goods between which a consumer is indifferent, reflecting their preferences and utility.

Right Angles

An angle measuring exactly 90 degrees.

Indifference Curve

A graphical representation showing different combinations of two goods that provide the same level of utility or satisfaction to the consumer.

Upward Sloping

This term describes a curve that increases in height as it moves from left to right, often used in economics to illustrate the relationship between price and quantity supplied.