A ________ Is a Measurement Scale with Five Response Categories

question 67

Multiple Choice

A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.

• A)semantic differential scale
• B)Likert scale
• C)continuous rating scale
• D)Stapel scale

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Definitions:

Mental Shortcuts

Cognitive strategies, also known as heuristics, used by individuals to simplify decision making by reducing complex problem solving.

Primary Research

Primary Research involves the collection of original data directly from sources or subjects through methods like surveys, interviews, and observations.

Secondary Research

Refers to the process of collecting, analyzing, and interpreting existing data and information that has already been gathered by others, often for a different purpose.

Uses and Gratification Theory

A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.