A Researcher Developed Scales Using a 7-Point Scale with Anchor

question 33

Multiple Choice

A researcher developed scales using a 7-point scale with anchor descriptors of "horrible" and "good." This researcher has created an ethical violation in the area of ________.

• A)generalizability
• B)bias
• C)reliability
• D)none of the above

Comprehend the impact of strategy focus (external vs. internal) on firm performance.

Identify factors that may not lead to higher margins and market share.

Understand the quantitative relationship between market share increases and profitability improvements.

Recognize the broader implications of market share on a firm's performance metrics.