In Marketing Research,________ Scales Are Used to Measure Relative Attitudes,opinions,perceptions,and

question 47

Multiple Choice

In marketing research,________ scales are used to measure relative attitudes,opinions,perceptions,and preferences.In the opening example for Chapter 8,this was shown by the rank order of the most admired companies.

• A)nominal
• B)ordinal
• C)interval
• D)ratio

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Definitions:

Working Women

Refers to women who are engaged in paid employment outside the home.

Honest

The quality of being truthful, fair, and free from deceit or fraud in actions, statements, and character.

Respectable Society

A term referring to social groups or communities regarded as having high moral standards and upholding societal norms and values.

Myths

Widely held but false beliefs or stories, often involving supernatural beings or events, that serve to explain natural phenomena or cultural practices.