Which of the Following Statements Is Not True About the Comparative

question 39

Multiple Choice

Which of the following statements is not true about the comparative scales technique?

• A)An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
• B)Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.
• C)Comparative scaling is also referred to as non-metric scaling.
• D)Comparative scales include paired comparisons,rank order,and constant sum scales.

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Definitions:

Self-Verification

Seeking out information that verifies and confirms what we already know about ourselves.

Prototypes

Generalized and idealized examples of categories or concepts that capture their most typical features.

Self-Categorisation

The cognitive process by which individuals classify themselves and others into categories or social groups, such as 'us' vs. 'them', influencing behavior and attitudes.

Great Expectations

A phrase often used to denote high hopes or ambitious goals for something or someone.