________ Is a Comparative Scaling Technique in Which Respondents Are

question 60

Multiple Choice

________ is a comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion.

• A)Constant sum
• B)Q-sort
• C)Paired comparison
• D)Rank order

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Definitions:

Avoidance Learning

A learning process by which an individual learns a behavior or response to avoid an unpleasant stimulus or situation.

Red Light

A signal commonly used in traffic signaling systems to indicate the instruction to stop.

Skinner Box

An experimental apparatus used by B.F. Skinner in the study of animal behavior to investigate the effects of systematic reinforcement.

Power Cord

An electrical cable that temporarily connects an appliance to the mains electricity supply via a wall socket or extension lead.