Which Statement Is Not Correct Concerning International Marketing and the Use

question 12

Multiple Choice

Which statement is not correct concerning international marketing and the use of comparative scaling techniques?

• A)Opinion formation may not be well crystallized.
• B)In some developing countries,preferences can be best measured by using ordinal scales.
• C)Respondents in many developed countries,due to higher education and consumer sophistication levels,are quite used to providing responses on interval and ratio scales.
• D)None of the above statements are incorrect.

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Definitions:

Short-termism

The focus on achieving immediate results or gains, often at the expense of long-term objectives or sustainability.

Sustainability

The practice of meeting current needs without compromising the ability of future generations to meet theirs, often focusing on environmental conservation and resource management.

Global Consumption

The total amount of goods and services consumed around the world.

Life Cycle

Refers to the series of stages that an organism, product, or service goes through from its beginning to its end.