Paired Comparison Scaling Is Useful When the Number of Brands

question 69

True/False

Paired comparison scaling is useful when the number of brands is large,because it requires direct comparison and overt choice.

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Definitions:

Marginal Benefits

The uplift in utility or enjoyment gained through consuming or producing an added unit of a good or service.

Marginal Costs

The added cost incurred when one more unit of a good or service is produced.

Marginal Benefit

The additional pleasure or utility gained when one more unit of a good or service is consumed.

Marginal Cost

The additional cost incurred to produce one more unit of a good or service.