In Marketing Research,attitudinal Data Obtained from Rating Scales Are Often

question 18

Multiple Choice

In marketing research,attitudinal data obtained from rating scales are often treated as ________ data.

• A)nominal
• B)ordinal
• C)interval
• D)ratio

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Definitions:

Spillover Effect

The phenomenon where an occurrence in one context or part of life affects another context or part of life.

Physiological Arousal

Refers to the physical responses of the body, such as increases in heart rate or hormone levels, triggered by emotions, exercise, or stimuli that indicate the body's level of alertness and readiness to respond.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, important for the body's fight-or-flight response.

Perspiration Levels

The amount or volume of sweat produced by the body, which can vary due to physical activity, emotional state, or environmental conditions.