If Respondents Are Asked to Allocate 100 Points to Attributes

question 88

Multiple Choice

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.

• A)constant sum
• B)q-sort
• C)paired comparison
• D)rank order

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Definitions:

Competitive Forces

Factors that influence the competitive environment of a market, including rivalries among existing competitors, potential new entrants, substitute products, bargaining power of buyers, and bargaining power of suppliers.

Technological Change

Innovations or advancements in technology that improve processes, increase efficiency, or create new products or markets.

First-Class Mail

A category of postal service that provides expedited delivery of letters and small packages, often with priority over other mail.

Postal Service

A public or private organization that is responsible for the collection, transportation, and delivery of mail.