Examlex
________ scaling is a comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion.
Valued Resources
Resources, either material or non-material, that are highly regarded and sought after in a society or by individuals.
Exchange Theory
Holds that social interaction involves trade in valued resources.
Altruistic Behavior
Actions motivated by the desire to help others without expecting anything in return.
Rational Choice Theory
A framework that assumes individuals act based on the rational evaluation of the costs and benefits of their actions to maximize personal advantage.
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