In the New York Coupon Experiment Mentioned in Your Text,the

question 76

Multiple Choice

In the New York coupon experiment mentioned in your text,the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption.Subjects were randomly assigned to 2 treatment groups.One group was offered 15-cent coupons and the other 50-cent coupons for four products.During the interviews,the respondents answered questions about which brands they used and how likely they were to cash coupons of the given face value the next time they shopped.In the preceding experiment,the independent variable that was manipulated was ________.

• A)brand usage
• B)the value of the coupon (15-cent versus 50-cent coupon)
• C)the likelihood of cashing the coupon
• D)individual shoppers

---

Definitions:

Cost-of-Living

The amount of money needed to cover basic expenses such as housing, food, taxes, and healthcare in a certain place and time.

Regional Differences

Variations in cultural practices, economic conditions, and social norms across different geographic areas.

Horizontal Social Mobility

The movement of individuals or groups across similar socioeconomic levels without a significant change in social status.

Nonfiction Books

Literary works based on facts, real events, and real people, such as biographies, histories, and essays.