Which Statement Is Not True Concerning a Standard Test Market

question 28

Multiple Choice

Which statement is not true concerning a standard test market?

• A)One or more combinations of marketing mix variables (product,price,distribution,and promotional levels)are employed.
• B)While a firm's test marketing is in progress,competitors have an opportunity to beat it to the national market.
• C)Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
• D)All statements are correct.

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Definitions:

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Hematoma

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