A ________ Design to Measure the Effectiveness of a Test

question 21

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Wal-Mart would be implemented as follows.Respondents are recruited to central theater locations in different test cities.At the central location,respondents are first administered a personal interview to measure,among other things,attitudes toward the store (O₁) .Then they watch a TV program,the respondents are again administered a personal interview to measure attitudes towards the store (O₂) .The effectiveness of the test commercial is measured as O₂ - O₁.

• A)one-shot case study
• B)pretest-posttest control group
• C)static group
• D)one-group pretest-posttest

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Definitions:

Tiktaalik

An extinct genus of fish-like tetrapods that provides insight into the evolutionary transition from water to land animals.

Synapomorphy

A characteristic or feature that is shared by two or more taxa and is presumed to have been present in their most recent common ancestor, used in establishing evolutionary relationships.

Phylogeny

The study of the evolutionary history and relationships among individuals or groups of organisms.

Veins

Blood vessels that carry deoxygenated blood towards the heart, except for the pulmonary and umbilical veins.