A ________ Design to Measure the Effectiveness of a Test

question 21

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Wal-Mart would be implemented as follows.Respondents are recruited to central theater locations in different test cities.At the central location,respondents are first administered a personal interview to measure,among other things,attitudes toward the store (O₁) .Then they watch a TV program,the respondents are again administered a personal interview to measure attitudes towards the store (O₂) .The effectiveness of the test commercial is measured as O₂ - O₁.

• A)one-shot case study
• B)pretest-posttest control group
• C)static group
• D)one-group pretest-posttest

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Definitions:

Purchase Price

The cost at which something is bought, which may include additional fees or taxes involved in the transaction.

Material Cost

The expense incurred in acquiring the raw materials needed to produce a good or deliver a service.

Holding Cost

Holding cost is the expense associated with storing unsold goods or items held in inventory over a certain period, including warehousing, insurance, and depreciation costs.

Economies of Scale

The cost advantage achieved by an increase in production volume that leads to a reduction in per-unit costs.