Which Statement Is Not True Concerning a Standard Test Market

question 28

Multiple Choice

Which statement is not true concerning a standard test market?

• A)One or more combinations of marketing mix variables (product,price,distribution,and promotional levels)are employed.
• B)While a firm's test marketing is in progress,competitors have an opportunity to beat it to the national market.
• C)Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
• D)All statements are correct.

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Definitions:

Planet

A large celestial body that revolves around a sun in a solar system.

West Antarctica

A region of Antarctica that lies west of the Transantarctic Mountains and is largely covered by the West Antarctic Ice Sheet.

Ice Shelves

Large platforms of ice that form where glaciers or ice sheets flow down to a coastline and onto the ocean surface.

Global Sea Level

The average height of the ocean's surface around the globe, which can change due to factors like climate change and tectonic activity.