Which of the Following Marketing Applications Is Not an Example

question 20

Multiple Choice

Which of the following marketing applications is not an example of trace analysis?

• A)A sample of 100 magazines were examined to determine how the portrayal of women in U.S.magazine advertisements has changed over the past 10 years.
• B)The selective erosion of tiles in a museum indexed by the replacement rate was used to determine the relative popularity of exhibits.
• C)The age and condition of cars in a parking lot were used to assess the affluence of customers.
• D)The magazines people donated to charity were used to determine people's favorite magazines.

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Definitions:

Exploratory Research

Exploratory research is a methodological approach that aims to investigate a problem or topic that is not well understood, often to formulate more precise questions or hypotheses.

Participant-observation

A qualitative research method in which the researcher becomes involved in the community or context being studied while observing its dynamics.

Sociological Research

The systematic study of social behavior, structures, and functions, utilizing various methods to collect and analyze data to understand and explain social phenomena.

Research Method

The systematic plan, strategy, and technique applied in the pursuit of knowledge or to investigate specific scientific, social, or educational questions.