________ Involves Trained Observers Posing as Consumers and Shopping at Company

question 13

Multiple Choice

________ involves trained observers posing as consumers and shopping at company - or competitor-owned stores to collect data about customer-employee interaction and other marketing variables.(Choose the best answer. )

• A)Personal observation
• B)Structured observation
• C)Mystery shopping
• D)Contrived observation

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Definitions:

Required Reserves

The minimum amount of funds a bank must hold in reserve against deposit liabilities, as mandated by regulatory authorities.

Required Reserve Ratio

The fraction of deposits that banks are required to keep on hand and not loan out, used by central banks to control the amount of money in circulation.

Legal Reserves

Reserves that depository institutions are allowed by law to claim as reserves; vault cash and deposits held at Federal Reserve district banks.

Excess Reserves

Excess Reserves are the reserves that banks hold over and above the legal or required minimum they need to keep against deposits.