If the Use of Physical Stimuli Is Necessary,such as the Product,a

question 67

True/False

If the use of physical stimuli is necessary,such as the product,a product prototype,commercials,or promotional displays during the interview,in-home interviews are preferable to personal interviews conducted at central locations (mall intercept and CAPI).

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Definitions:

Variability

The degree to which scores in a set of data are spread out or differ from each other.

Asymmetrical Distribution

A situation in statistical data where the values do not mirror each other across a central point.

Positively Skewed

A distribution where the majority of scores fall on the low end of the distribution and the asymmetrical tail extends into the positive side of the graph.

Negatively Skewed

A distribution where the majority of scores fall on the upper end of the distribution and the asymmetrical tail extends into the negative side of the graph.