In a Study the Researcher Was Investigating Attitudes Toward Airlines

question 55

Multiple Choice

In a study the researcher was investigating attitudes toward airlines among male middle managers.Questions asked included,"What would it be like if you could no longer use airplanes?" Responses like,"Without planes,I would have to rely on e-mail,letters,and telephone calls" were received.This suggests that what airlines sell to the managers is face-to-face communication.The depth interview techniques used in the study is called ________.

• A)hidden issue questioning
• B)symbolic analysis
• C)laddering
• D)none of the above

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often leading to a solution that is good enough rather than perfect.

Mnemonic Devices

Techniques a person can use to help them improve their ability to remember something, often by associating it with familiar items or concepts.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Availability Heuristic

Availability Heuristic is a mental shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method, or decision.