Laddering Requires Interviewers to Be Trained in Specific Probing Techniques

question 73

True/False

Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product.

---

Definitions:

Enforceable Security Interest

A legal claim or right on property or assets that can be legally upheld by a court to secure the repayment of a debt.

Security Agreement

A legal document that provides security interest in movable assets or personal property by the debtor to the creditor as collateral for a loan.

Automatically Perfected

Refers to a security interest that is deemed perfected without the need for any additional filing or action by the secured party.

Security Interest

A legal claim or right granted over assets as collateral to secure the payment of a debt or performance of some obligation.