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Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product.
Q7: Conjoint analysis assumes that the important attributes
Q8: A field environment is synonymous with actual
Q28: The validity of the measurement model depends
Q29: Electronic surveys can be conducted by e-mail
Q31: A major advantage of _ over the
Q34: _ represents stable factors that affect the
Q42: Social media panels could be useful for
Q45: How is an exogenous construct represented in
Q49: A useful form of schematic figures and
Q81: Discuss the trade-offs that must be made