Baby Boomers Are a Large Consumer Target for Many Products

question 79

Multiple Choice

Baby boomers are a large consumer target for many products and "show and tell" focus groups are being used by consumer researchers.Which of the following statements is not true about "show and tell" focus groups?

• A)Respondents' attitudes are uncovered by analyzing their responses to scenarios that are deliberately unstructured,vague,and ambiguous.
• B)They provide the needed insight into the core values boomers hold close to their hearts.
• C)Participants bring in three or four items that represent their ideal environment.
• D)Group discussion is centered on the items brought in for "show and tell."

---

Definitions:

Treatable

Treatable refers to a condition or disease that can be managed or cured through medical intervention or other therapeutic methods.

Old Age

The latter part of life, typically considered to begin in the 60s or 70s, characterized by a decline in physical and sometimes mental capabilities.

Empathy

The ability to understand and share the feelings of another, putting oneself in their shoes emotionally.

Induction

The process of initiating something, such as bringing about a state of anesthesia or the start of labor in childbirth.